Yesterday I came to a Mcdonald's restaurant for the third time in my life... and did not get a meal. It was not a restaurant, it was like a swarm where everything moved fast except the lines. Seven cash desks were open, 5-7 people stayed in each queue. Or total 40 people in quite a small building. Moreover, there were no free space in the restaurant hall.
Despite I am a rare guest at McDonalds, I often have dinner in similar restaurants (in terms of price and quality). I am accustomed to enjoy free space and prompt service there.
An invisible hand must have existed which is capable of packing McDonald's restaurants with many-many customers. And that invisible hand must have strong power - the power of marketing.
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