The Power of Marketing

Yesterday I came to a Mcdonald's restaurant for the third time in my life... and did not get a meal. It was not a restaurant, it was like a swarm where everything moved fast except the lines. Seven cash desks were open, 5-7 people stayed in each queue. Or total 40 people in quite a small building. Moreover, there were no free space in the restaurant hall.

Despite I am a rare guest at McDonalds, I often have dinner in similar restaurants (in terms of price and quality). I am accustomed to enjoy free space and prompt service there.

An invisible hand must have existed which is capable of packing McDonald's restaurants with many-many customers. And that invisible hand must have strong power - the power of marketing.

When Dreams Become Reality

You think or dream about your future... In management it is called to have a vision - to understand how the future will look like. Then suddenly you realize that "the future" has come when you were offered what you dreamed about. It’s not easy to accept the offer. I.e. you hesitate for a while, think for a second because it requires saying "Bye-bye" to the past. You think about it for a moment... or a second, not more. Then you decide to move forward...
That’s a wonderful experience.